Wyoming visitor spending reaches record $5 billion in 2025
CHEYENNE (WNE) — The Wyoming Office of Tourism has released the 2025 Wyoming Economic Impact of Travel report, revealing that the state’s visitor economy has reached a historic milestone of $5 billion in spending.
As Wyoming continues to draw travelers seeking authentic Western adventure and wide open spaces, the travel industry has further solidified its position as a primary economic driver.
The 2025 data shows travel is now one of Wyoming’s most consistently growing industries.
While sectors like manufacturing, mining and oil and gas still generate the most overall output, travel has seen the strongest long-term growth, expanding its GDP by an average of 6.1% per year since 2019.
The outlook for Wyoming’s travel industry remains positive heading into peak travel season.
“Wyoming’s strength as a destination comes from the experiences it offers that others can’t,” said Domenic Bravo, executive director of the Wyoming Office of Tourism.
The impact is felt directly at the household level. In 2025, travel-generated tax revenue contributed approximately $1,200 per Wyoming household.
The 2025 analysis includes the following highlights:
- Historic spending: Total travel spending reached $5 billion, a 2.8% increase over 2024.
- Vital tax revenue: Visitor spending generated $291.8 million in state and local taxes, a 5.2% increase from the previous year.
- Increased earnings: Earnings for Wyoming workers in the travel industry rose to $1.47 billion, a growth of 2.9%.
- Job stability: The industry continued to support a robust workforce, maintaining nearly 34,000 direct jobs across the state.
- Visitor volume: Wyoming welcomed 8.8 million overnight visitors, with 47% choosing to stay in hotels, motels or short-term vacation rentals.
This story was published on April 24, 2026.