Park County to be promoted on TV show ‘Yellowstone’

POWELL (WNE) — Ahead of the launch of a new marketing campaign, the Park County Travel Council is finding some creative ways to spend the last funds in a state grant program to entice more people to visit the area. 

That includes a spruce up of the flags in Cody’s downtown, support for the city’s summer fireworks show, banners to help celebrate the return of weekly Chicago flights to Yellowstone Regional Airport, and advertising on Paramount shows such as Yellowstone and its spinoffs. 

Marketing Director Katrina Southern said the TV spots are a way to focus marketing on some of the people most likely to see Park County as a prime travel destination.

“We can hyper target that demographic,” Southern said. “So not just ‘oh, they have this tendency to buy food or they’re kind of Western,’ but they watched Yellowstone. They’re going to be shown alongside Yellowstone and the Andy Griffith Show. And we can actually show our video at the beginning and be like, ‘Oh, we cleared this whole show of commercials just for you,’ because, you know, we can sponsor the entire show.

“So super, hyper targeted, we’re the only ad that they’re seeing.” she added. “And because people typically binge watch Yellowstone and shows like it, we’re the only ad that they’re seeing over and over and over again.” 

The cost for that is $50,000, with half paid through the remaining $105,000 in Destination Development funds — which need to be spent by the end of the fiscal year — and half through the travel council budget. 

New Executive Director Michael Wambolt said there was an option for only $25,000, but members of the travel council believed it would be worth going for the more extensive plan. 

The promotion will run for about a month-and-a-half. 

This story was published on April 30, 2026.