ADVERTISING OVERVIEW
This page explains the various types of advertising available through the News Letter Journal as well as deadlines and rates. If you have questions not answered below please contact us by phone at (307) 746-2777 or email us at editor@newslj.com and talk to Publisher Bob Bonnar.
The News Letter Journal is a paid circulation broadsheet newspaper published weekly on Thursdays. The NLJ’s circulation is 2,042.
This website, newslj.com, generates over 1.5 million Hits per month, and our growing digital presence includes active social media accounts on Facebook, Instagram and Twitter. We also publish a weekly email newsletter called NEWC Now.
GENERAL POLICY
Minimum display advertisement is 4 column inches.
• Ad Reservation Deadline is Friday at 5:00 p.m.
• Drop Dead and Kill deadline is NOON on Tuesday.
• Proofs and Tear Sheets are available when requested.
• Billing is sent out at the end of each month for all advertising during that month. Payment is due within 30 days.
The publisher reserves the right to refuse any advertising. No advertising is permitted on the front page or editorial page (Page 2). In case of an error on our part, the News Letter Journal will rerun the advertisement, corrected, at no additional charge
MECHANICAL REQUIREMENTS & SPECS
Full Page Specs = 11.6×21″
1 column = 1.827”, 2 columns = 3.782”, 3 columns = 5.7365”,
4 columns = 7.691”, 5 columns = 9.6455”, 6 columns = 11.6”
DISPLAY ADVERTISING RATES
| Inches purchased | Cost per column inch |
| Open | $15.00 |
| Local | $11.50 |
| Frequent Advertisers | $10.50 |
| Non-Profit | $8.50 |
| Special Sections | Contact us for rates |
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To run a full color advertisement the News Letter Journal charges an additional $3.50 per column inch not to exceed $250. |
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ONLINE ADVERTISING
• Header Banner: (below flag, 728×90 px) $100 per week (1/2 price for run of 4 weeks or more)
• Sidebar: (right side of content, 300×250 px) begin at $50 per week (1/2 price for run of 4 weeks or more)
• Digital Press Release Distribution $150
STATEWIDE ADVERTISING
Through Wyoming Press Association – One order, one bill, one payment
wy•can Statewide Classified: $5.00/25 words, 15¢ per word over 25
* Could reach a combined circulation of 162,509 paid subscribers
2×2 Display: $550
* Could reach a combined circulation of 170,413 paid subscribers
2×4 Display: $1,200
* Could reach a combined circulation of 170,413 paid subscribers, with potential for 403,468 total readers.
* Display ads sent to all 44 Wyoming newspapers reaching over 160,000 readers. Classifieds sent to 43 Wyoming Newspapers.
BUSINESS BULLETIN
The News Letter Journal publishes a Business Directory in our newspaper each week.
The cost is $12.00 per week for the small card and $20.00 per week for the large card.
CLASSIFIED ADVERTISING
• Business Rate: $11.90 per column inch (4 lines, approx. 20 words) $2.50 each line thereafter
• Non-commercial Rate: $5.50 per week for 20 words, .15¢ per word thereafter. 3 weeks for $12 PREPAID
• Thank You Cards: $10 up to 50 words, $17 up to 100 words
* Anything larger than 100 words please speak to a sales representative about a display ad
LEGAL ADVERTISING
$11.55 per column inch.
* Will also be published online
* Deadline: The deadline for publication of legal ads is 5 p.m. on Friday.
PRE-PRINTED INSERTS
• Single Sheet: $150 • 4-Page tabloid: $220 • 8-Page tabloid: $260
• 12-Page tabloid: $290 • 16-Page tabloid: $330
• 20-Page tabloid: $345 • 24-Page tabloid: $360
*These rates reflect 1,800 copies of the insert supplied by advertiser
