Advertising Rates 2011


Scenic View in Weston County

You can contact any one of our sales staff using the links below.

Ad Sales: sales@newslj.com         Ad Content: ads@newslj.com
Press Releases: editor@newslj.com


The News Letter Journal reaches 6,500 readers, most of them in
Weston County, Wyoming.


General:
  • •    A column inch is one column wide (1.827") by one inch high

  • •    Minimum display advertisement is 4 column inches.

  • •    Page size is 11.6" wide by 21" tall.

  • •    We are printed on modern Goss Web press with full color capabilities

  • •    We enjoy a loyal following with more than a century of editorial leadership, journalistic and advertising excellence.

  • •    The News Letter Journal is published every Thursday. We are printed Wednesday mornings and 1,000 copies are available       on the rack by 2 p.m. that day.

  • •    The balance of our 2,250 paid circulation is delivered by U.S. Mail, Priority 2nd Class, in most cases by Thursday evening.

  • •    Every effort is made to provide you advertisement with the page number and placement desired. Preference will be given       to 1/4 page ads and larger.

  • •    No advertising is permitted on the front page or editorial page (Page 2)

  • •    The publisher reserves the right to refuse any advertising.

  • •    Proofs are available when requested.

Open Advertising Rate:

$13.00 per column inch

  • •    Special rates are offered for ads that run 3 & 4 weeks in a row, 7 times in a 13-week period, and for ads that run 13 times in      13 weeks. Ad size must remain the same, content can change.

  • •    Check with a sales representative for specific prices.

  • •    Non-profit rates are available for advertisiers that qualify ($7.50 per col. inch).

  • •    Faith Page rate is $10 per week.

  • •    Business Bulletin rates are $10.00 per week for the smaller card and $18.00 per week for the larger card.

  • •    With approved credit, the News Letter Journal bills at the end of each month for all advertising during that month.

  • •    Advertising is due and payable within 10 days of billing.

  • •    Cancelations are accepted only prior to NOON Mondays.

  • •    Tear Sheets are provided with invoice upon request.

Classified Advertising:

• Business Rate: $10.80 per column inch (4 lines, approx. 20 words) $2.50 each line thereafter
• Non-commercial Rate: $5 per week for 20 words, .15¢ per word thereafter. 3 weeks for $10 PREPAID
• Happy Ads Rate: $8 up to 50 words, $15 up to 100 words. Anything larger than 100 words please speak to a sales representative   about a display ad

Happy Ads:

SHARE YOUR CELEBRATION!

Happy Ads are $7.50 a column inch and include Birthdays, Anniversaries, Baby Showers, or any other celebrations you would like to advertise. Please contact a sales representative with any questions.

Legal Advertising:

Rate: $13 per column inch
SPECIAL RATE: $9.50, if sent electronically and does not require typesetting.
• Will appear on Internet

Preprinted Insertion Rates:

 

Single Sheet: $265

4-Page tabloid: $315

8-Page tabloid: $370

12-Page tabloid: $420

16-Page tabloid: $475

20-Page tabloid: $525

24-Page tabloid: $575

Insertion rates for NLJ are based upon our usual total weight. Inserts unusually heavy may place us in a different postal category and therefore a special rate may need to be negotiated.

Total Market Coverage (The Bag):

We will direct mail your insert to every deliverable address in Weston County as part of The Bag, which is mailed every Monday via Third Class Mail in a waterproof bag. Rates are based on number of advertisers. The Bag has at least 2 to 3 advertising flyers during most weeks.

Sole Advertiser: $665.50       1 of 2 Advertisers: $495       1 of 3 or more Advertisers: $385

Color Rates:

Spot Color: $100 for spot color (magenta, cyan or process yellow).
Full Process Color: $3.50 per inch for 2x5" ad or larger. No more than $250